An ERP system with integrated business intelligence can be a dangerous weapon. Not only does accurate and timely information help employees from the top down can make faster, more informed decisions. It also can facilitate the growth of your business by helping to recognize opportunities to increase sales.
If a business has a large amount of customers, it’s often hard to see the forest through the trees. It’s nearly impossible to identify the most profitable customers or if profitable customers are about to defect. The company can only guess what direct marketing offers will be most attractive to which customers. An ERP system with integrated business intelligence can provide detailed and specific information about customers’ past purchasing behavior, helping companies to better understand customer needs and preferences, and in turn, retain profitable customers and grow revenue.
When selecting your ERP solution, make sure it offers powerful analytical tools that are both simple to use and fully customizable by any user. Integrated dashboards and key performance indicators (KPIs) – built on the system’s database – should provide users with customizable, actionable, up-to-the minute graphical representations of key statistical information such as revenues and equipment usage. Dashboards can help boost profits by providing instantaneous access to key company data, allowing management to quickly react to changing business conditions. Further, it is essential to provide users with seamless integration with Microsoft Office, so they can export and manipulate data in familiar Office standard format without losing accuracy and consistency.
Customer Case:
Libertyville, IL-based Onsrud Cutter uses complex formulas to differentiate pricing for its nearly 1,800 standard products by customer, territory and tool type. Sage ERP X3 gives Onsrud the advanced pricing customization capabilities it needs to automatically discount an order involving multiple variables. With the system’s parameterization feature, Onsrud has the flexibility to give a customer a price break based on the number of items purchased from a broad category, such as solid carbide cutters, or based on the total value of an order for different items within a category.
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